When it comes to doing anything that involves financial outlay for the business we can always find excuses not to bite the bullet and make the investment. There has been a piece of software that I have been looking at for the past couple of months and have convinced myself on numerous occasions that I didn’t need it despite knowing that it would be really useful. Well, yesterday I took the plunge in a moment of madness and spent $67! I just threw caution to the wind, played the exchange rates and pressed the purchase now button in a frenzy of self satisfaction.

What is the point to all this? Well, having used the piece of software today, I realised that I should have bought it two months ago. Come on, it was $67 and it will probably pay for itself in two weeks or less. I think that you have to be cautious with internet marketing and SEO products as all the 67s can soon add up and you end up with a useless bunch of tools that all do the same thing with the Google API but with a bit of careful research and study you can end up with the right tool for the job. Perhaps I was right to wait two months then….Oh, the name of the software? Well, I’ll keep it to myself just for now - I did do all the legwork! Come back soon as they say and I will get a report done soonest.